I co-founded engage:BDR and helped build it from the ground up. We grew from 0 to 85 employees and took annual revenue from $0 to $40 million at our peak, powered in large part by ad server integrations and premium programmatic demand partnerships. I helped lead the company through that growth, and we eventually took it public on the Australian Securities Exchange (ASX).
Storytelling has been part of my career from the start. I've worked as a screenwriter, author, blogger, and producer, developing original ideas and content across film, digital media, publishing, and newer entertainment formats.
I founded Cool Wrld Media to focus on AI optimization, digital growth, content creation, ad monetization, and production. We help businesses keep up with how people are actually discovering brands and information now, integrate ad servers and premium programmatic demand to monetize existing traffic, and build the content and digital infrastructure they need to grow.
Right now I'm developing my own entertainment ventures, digital properties, websites, and media brands. That includes original entertainment IP, a vertical micro-drama platform, and sports and dog-focused media properties.
This site is proof, not a pitch. I designed, wrote, and built it using AI tools, the same way I build for clients. Here's what that looks like in practice:
Schema markup, structured content, and the technical groundwork that gets a brand surfaced by AI answer engines like ChatGPT and Perplexity, not just traditional search.
Full sites and campaign landing pages, designed, written, and deployed with AI tools. What used to take months now takes days, without cutting corners on quality.
AI-assisted writing, video, voiceover, and animation pipelines. It's how a small team can put out the volume of a much bigger one.
Repeatable AI-driven workflows for publishing, SEO, and content operations. Systems that keep running long after the initial build is done.
An original family entertainment property built around Kodiak and the Cardiff Dog Pack, combining children's books, original stories, social content, blogging, and planned animation.
cardiffdogpack.com ↗
An independent sports media brand and website focused on sports news, commentary, and original content.
jackedupsportz.com ↗
A new entertainment venture built around family-friendly vertical micro-drama. Short-form, mobile-first episodic entertainment made for how audiences are actually watching now.
coolwrldmedia.com/lanterrn ↗
The digital home of my marketing, AI, growth, and production company, showcasing services from AI optimization and digital strategy to content creation and video production.
coolwrldmedia.com/blog ↗
A heat shield pad product built for plumbers, protecting work surfaces from torch heat on the job.
safety-sweat.com ↗
A sports medicine chiropractic practice website built for a Solana Beach-based clinic.
michaelrintala.com ↗
Vertical micro-drama pitch page built for The Woodlands, Texas CVB.
coolwrldmedia.com/woodlands ↗
Roadside assistance app-download landing page built for iTow.
coolwrldmedia.com/itow-demo ↗
Original video content for the Cardiff Dog Pack property.
watch on YouTube ↗Brand logo animation for JackedUpSportz.
Brand video for LANTERRN, the vertical micro-drama venture.
I've spent my career at the intersection of entertainment, marketing, and technology. I started in entertainment and storytelling before moving into digital media and entrepreneurship. As co-founder of engage:BDR, I helped build a company from startup stage to 85 employees and as much as $40 million in annual revenue, eventually helping take the company public on the ASX.
At the same time, I never stopped creating. Writing, producing, developing concepts, building brands, and launching new ideas have stayed a constant throughout my career.
Today, those two worlds have come together. I work across content production, AI, digital strategy, growth, entrepreneurship, and entertainment, with a particular interest in projects where creative thinking and business strategy work together.
Concept development, writing, video production, vertical micro-drama, branded entertainment. I develop ideas from concept through execution, combining storytelling, production, marketing, and newer formats for today's audiences.
AI optimization, AEO/GEO, search visibility, digital strategy, websites, content strategy. I help businesses understand and take advantage of the rapidly changing AI landscape, including how brands get discovered through search and AI platforms now.
Revenue growth, sales, partnerships, customer acquisition, positioning, go-to-market. I've spent much of my career building businesses, generating revenue, developing partnerships, and finding new ways to grow.
Idea, strategy, brand, product, launch, growth. I like taking an idea from a blank sheet of paper and turning it into something real: concept, brand, product, website, go-to-market, and business model.
Ad server integration and premium programmatic demand partnerships that turn a website or app's existing traffic into revenue. It's the same monetization engine I helped build at engage:BDR, now offered through Cool Wrld Media.
I'm looking to work with founders, investors, brands, product owners, and anyone who could use my combination of skills and experience to help them succeed. That could mean growing an existing company, launching a new product, creating content, building a brand, implementing an AI strategy, developing an entertainment property, or joining the right team.